Sunday, 12 February 2017
Saturday, 11 February 2017
Friday, 10 February 2017
Final Digipak
Photo 1- Top Left
From a previous
blogpost we looked into a creative album cover of a male artist called 'The
Weeknd' who created a crinkle effect upon an image. We had several other ideas
previous but when Alicia created this with the image of Tori Lorente and the
red streaks showing through the gaps, it added to the consistency and synergy
of the red colour theme throughout all aspects of the production. Furthermore,
the photo was taken separately to the footage of the music video which was
successful as the image was of greater quality. The decision on choosing this
image was finalised when we discussed that the use of direct address is
important as it is attaching the audience to the album picture. From the
research on other digipaks, we noticed that a lot of artists use direct address
at least once to connect with audience. It also shows the facial features of
the artist so it is evident who it is. Also, the red synergy is apparent
throughout as we want to portray a female character that is in love, and the
connotations of love are stereotypically red.
Photo 2- Top Middle
We have decided to use this image as it also features in our
music video which is a vital part of creating the mise en scene to be
appropriate and consistent throughout. The screenshot we took that allowed us
to create it into a image again features the synergy of the red as well as
other 'quirky' texts and images such as Glastonbury news. Futhermore, the mix
of colours and images are really eye catching which brings something different
as the rest of the photos on the digipak usually have one or two primary
colours. The fact that it is not just of Tori as well means that it gives the
digipak some diversity as well as being visually appealing for the audience.
Photo 3- Top Right
Again, like image one we have decided to create the crinkle
effect upon the image with the red splits of synergy countinous throughout as
well. The image also includes a graphic of the Stone Island logo which was a
vital connection to portray our character which is used throughout the
production on the website and heavily included in the music video also.
Interestingly, unlike the first crinkled effect image, it's unclear to say what
the main focus point is. This is unorthodox as from our research we could
identify that other artists most certainly had a main focus point throughout.
Therefore, the use of this image gives the sense that Tori Lorente is a unlike
many other artists which means she is unique. This is what we are aiming to try
and portray for Tori.
Photo 4- Bottom Left
As Tori Lorente is an up and coming female artist we thought
that it would be important to thank the fans for the support that has been
given so far in her career. "Hi Guys" is in a different font to the
rest of the texts which allows it to stand out as well as using synthetic
personalisation to talk to the audience/fans. The majority of the text which
includes the main purpose of being thankful is simplistic and easy to read
which is important and the grey background allows the text to stand out also.
The only image included is taken from one of our most successful filming
locations which we edited to be black and white and the 'T x' is effective as
its like Tori is addressing you on a personal level.
Photo 5- Bottom Middle
Photo 5- Bottom Middle
We chose not to include an image on the track list so that
the text is easily readable. In our opinion the tracks list names were more
essential than including an image as we wanted it to be the main focus of this
part of the digipak. The red stays consistent throughout like the rest of the
digipak and really complements the white text. The text font is what is used on
Tori Lorente's logo so it was important that we linked this into our digipak as
well which is also evident by the spines. However, the size of the fonts are
different due to 'Unseen' being the name of the album. We finished off the back of the digipak with a white solid
circle which brings the text together and seperates it from the bar code and
smaller text below.
Photo 6- Bottom Left
This is the front
cover to the digipak so it was essential that we made sure that every aspect
was relevant to all the stages of production and for the brand image of the
artist. Firstly, the most important thing was making sure that Tori Lorente was
the main focus point of the image which is almost apparent in all the research
we have done on other artists like La Roux. The lighting captures all of her
facial features and clothing etc. The 'dreamy' facial expressions link to all
shots of Tori Lorente in the music video which denotes an artist brand image.
The Stone Island hoodie is also in the image and the significance of it being
red links to the synergy throughout, it is also very important due to the
artist clothing style being 'streetwear'. Additionally, both the black and
white coloured text are easily readable due to the background colours allowing
them to compliment each other.
Thursday, 9 February 2017
Wednesday, 8 February 2017
Tuesday, 7 February 2017
Monday, 6 February 2017
Subscribe to:
Posts (Atom)