DigiPak- Attempt 1

During our Half-Way Evaluation, we showed the class our first draft of our digipak and asked for feedback. The majority of the class loved the colour scheme as it fit the genre of our artist (electro-pop) and said that the front cover picture looked extremely professional. However, there was a large portion of the class who said that they couldn't read the song titles clearly and that they saw no significance of having the image of the eyes. We therefore need to consider what the image of the eyes have to the relevance of the brand image and digipak to improve and develop our digipak to achieve excellence.

Overall, the response was positive towards the front cover and not so much towards the rest of the digipak. After sitting down as a group we know that the front cover is creative and powerful as the main focus feature is the artist. Furthermore, it also includes the use of direct address to link the artist with the audience which we found to show the powerful side of Tori. As the first draft isn't a completed draft, it won't be hard for us to alter it in order to respond to the class feedback.

Our idea for the next attempt at the digipak is to keep with the chromatic effect on top of all of the images as it immediately makes any image fit the electro-pop genre and it is visually exciting. However, I would like to play around with settings which we have included in our music video - the concrete steps (juxtaposition of the dress with rural location), the abstract walls, etc.

 

Chelmsford Town Filming

Chelmsford Town Filming

One of our main locations is Chelmsford Town, where a series of a filming will take place. Here we see the new infrastructure of John Lewis that has recently opened, we feel that this could be an interesting place to film due to the the modern features and settings. Due to our music video being based on how society brings different people down and how to overcome social issues, a location like Chelmsford Town where such a diverse range of social groups belong can be influential within our music video. 

                             

Furthermore, Chelmsford has recently become announced as a City which does mean that there is high amount of infrastructure around and more to be built, this however does not mean that there are some amazing natural locations. Central Park; which is a two minute walk from the town centre is a beautiful park which adds an alternative natural side to the City. Our group feels that this could possibly be a great potential place to film giving the music video an alternative feel.

Chelmsford Town is therefore going to most likely be our main filming location with the diversity it brings, which is vital for messages that are going to be portrayed and the amazing visualizations included. 

Magazine Research

Magazine Research

1. Glamour Magazine

Glamour Magazine is a female-targeted magazine aimed at ages 16 to 25. The target audience perfectly fits with Tori Lorente's target audience.

2. Cosmopolitan Magazine

Cosmopolitan Magazine has a similar target audience to Glamour but their audience can range up to women in their 30s because of some of their more mature content. Both Cosmopolitan and Glamour follow the same feminine colour scheme.

3. Billboard Magazine

Billboard is predominantly a music magazine but constantly talks about and collaborates with artists that are globally famous. There is not a specific target audience for Billboard as it is unisex and does not solely cater itself to a particular age range, although teenagers and young adults are the more regular readers. The overall feel of Billboard is more edgy than Glamour or Cosmo. 

4. Nylon Magazine

Nylon Magazine is an American music, lifestyle and fashion magazine. Despite its popularity, Nylon does focus on more diverse artists rather than mainstream ones which would fit our artist, Tori Lorente, well. Despite its good points, Nylon is an American magazine, along with Billboard, which would be unrealistic for our artist.

5. Local Wolves

"Local Wolves is a monthly online and print publication delving into the most creative minds from the world of entertainment, arts and culture." The magazine, similarly to Nylon, focuses on a range of diverse people for their front covers. Halsey (the artist who sang our chosen song 'Hold Me Down') has been on the cover of Local Wolves and that is why I found it appropriate for our artist, Tori Lorente.

6. Disorder Magazine

Disorder Magazine is a magazine that focuses on fashion, music and culture. The artists that they lean towards are less established artists. The magazine is very artsy and diverse which could fit with Tori's look.

7. Tatler Magazine

Tatler is a British magazine focusing on fashion and lifestyle. It is targeted mostly towards the British upper-middle class. It is priced at £4.20. Some celebrities that have been on the cover of Tatler include Miley Cyrus, Amanda Seyfried, Lana Del Rey, etc.

Merchandise Research

As apart of Merchandise for our website, we researched several artists to gain a detailed perspective of what makes an amazing merchandise range, suitability to artist and pricing. We feel this can really assist us when creating our own Tori Merchandise.

Halfway Evaluation

Group Planning and Photos

 

Here is one of our first meetings together where we are discussing ideas about brand image, setting/locations, designated roles within the group and what we want to portray on with a visualize performance.

 

Preparation for our opening scene where a range of coloured light bulbs flick in time to the beat.

 

Group meeting with Miss Brookes to discuss current position of music video progress and the future of our filming schedule and ideas arrangement.

Weather Conditions

From following the shooting schedule and the days that as a group we could all commit to filming we had to take into consideration the weather which can impact light, suitability of shots and awkwardness bad weather can bring when trying to film. A couple of weeks ago we suffered from not being able to film from the weather conditions negatively impacting the extent to which we could film. However, as a group, we have decided to prepare for the weather conditions to make sure we can complete everything we plan to do. For example, the Monday of this week we all knew we could all film today (Wednesday 9th November) but the weather conditions would effect the suitability of filming in our locations. Therefore, the shots that we planned for today consisted of being in an inside location which means we can become more productive.

Tracklist and Front Cover (Halsey)

This is the track list for our artist which is also from the Halsey- Bandlands Album back cover.

 



Below is also  the album cover for this album.

Cities Explanation

The meaning of the song 'Hold Me Down' is that Halsey (the artist) is forced to conform to society's expectations and what people want her to do and want her to look like, etc. In cities, there is typically strict structure and routine adopted by city workers - have to wake up at a certain time and have to get the same mode of transport every day. By choosing to place our artist in front of videos of different busy cities, we are showing an example, albeit one that is not extremely obvious, of a life that (stereotypically) has no room for freedom and experimentation - a place of "normal" jobs. Because we have placed the artist in front of the videos we are conveying that she wishes to break away from expectation of how she should be to what she really is and what she has a passion for.

Music Video Influence - Nickelback's Rockstar

As stated in a previous post, our song's meaning revolves around being forced to fit into society and being controlled somewhat like a 'doll' or just 'inhuman'. Because of this, we decided that we should incorporate a range of different people in society (different races, ethnicities, genders, classes and sexualities) and film them singing the song 'Hold Me Down' so that we can incorporate the footage into our video. 

Our influence comes from the music video of Rockstar by Nickelback. The music video is below:

 

 This video incorporates all different types of people to give the message that everyone wants to be a rockstar, which is said constantly throughout the song in the lyrics.

By doing this we will be widening the song's meaning from just being about an individual to about everyone in the world wanting to be able to do their own thing and look their own way without judgement. This then changes our artist from being a typical teenager who is expected to want to have a 'Star Profile' to one that wants to use their music for a wider purpose and to positively effect people globally.