Final Music Video

Final Website

http://chloeohare13.wixsite.com/torilorente

Screenshots From The Website

 

Final Digipak

Photo 1- Top Left

 From a previous blogpost we looked into a creative album cover of a male artist called 'The Weeknd' who created a crinkle effect upon an image. We had several other ideas previous but when Alicia created this with the image of Tori Lorente and the red streaks showing through the gaps, it added to the consistency and synergy of the red colour theme throughout all aspects of the production. Furthermore, the photo was taken separately to the footage of the music video which was successful as the image was of greater quality. The decision on choosing this image was finalised when we discussed that the use of direct address is important as it is attaching the audience to the album picture. From the research on other digipaks, we noticed that a lot of artists use direct address at least once to connect with audience. It also shows the facial features of the artist so it is evident who it is. Also, the red synergy is apparent throughout as we want to portray a female character that is in love, and the connotations of love are stereotypically red.

Photo 2- Top Middle

We have decided to use this image as it also features in our music video which is a vital part of creating the mise en scene to be appropriate and consistent throughout. The screenshot we took that allowed us to create it into a image again features the synergy of the red as well as other 'quirky' texts and images such as Glastonbury news. Futhermore, the mix of colours and images are really eye catching which brings something different as the rest of the photos on the digipak usually have one or two primary colours. The fact that it is not just of Tori as well means that it gives the digipak some diversity as well as being visually appealing for the audience.

 Photo 3- Top Right

Again, like image one we have decided to create the crinkle effect upon the image with the red splits of synergy countinous throughout as well. The image also includes a graphic of the Stone Island logo which was a vital connection to portray our character which is used throughout the production on the website and heavily included in the music video also. Interestingly, unlike the first crinkled effect image, it's unclear to say what the main focus point is. This is unorthodox as from our research we could identify that other artists most certainly had a main focus point throughout. Therefore, the use of this image gives the sense that Tori Lorente is a unlike many other artists which means she is unique. This is what we are aiming to try and portray for Tori.

Photo 4- Bottom Left

As Tori Lorente is an up and coming female artist we thought that it would be important to thank the fans for the support that has been given so far in her career. "Hi Guys" is in a different font to the rest of the texts which allows it to stand out as well as using synthetic personalisation to talk to the audience/fans. The majority of the text which includes the main purpose of being thankful is simplistic and easy to read which is important and the grey background allows the text to stand out also. The only image included is taken from one of our most successful filming locations which we edited to be black and white and the 'T x' is effective as its like Tori is addressing you on a personal level.

Photo 5- Bottom Middle

We chose not to include an image on the track list so that the text is easily readable. In our opinion the tracks list names were more essential than including an image as we wanted it to be the main focus of this part of the digipak. The red stays consistent throughout like the rest of the digipak and really complements the white text. The text font is what is used on Tori Lorente's logo so it was important that we linked this into our digipak as well which is also evident by the spines. However, the size of the fonts are different due to 'Unseen' being the name of the album. We finished off  the back of the digipak with a white solid circle which brings the text together and seperates it from the bar code and smaller text below.

Photo 6- Bottom Left

 This is the front cover to the digipak so it was essential that we made sure that every aspect was relevant to all the stages of production and for the brand image of the artist. Firstly, the most important thing was making sure that Tori Lorente was the main focus point of the image which is almost apparent in all the research we have done on other artists like La Roux. The lighting captures all of her facial features and clothing etc. The 'dreamy' facial expressions link to all shots of Tori Lorente in the music video which denotes an artist brand image. The Stone Island hoodie is also in the image and the significance of it being red links to the synergy throughout, it is also very important due to the artist clothing style being 'streetwear'. Additionally, both the black and white coloured text are easily readable due to the background colours allowing them to compliment each other.

 

Evaluation Question 1

Evaluation Question 2

How we used synergy in our website from aliciahbenham

Evaluation Question 3

Evaluation Question 4

Production Diary

Production Diary

Monday 3rd September

After a brief talk with the group we decided that we need to discuss an official date/s to film for our music video. However, due to outside school arrangements it made us all available for the following week, therefore we are going to discuss about avaliabiltiy on the following week on Friday. But, on a positive, the steal o matic, digipak and annotated lyrics were all completed and available to put individually on our blogs.

Tuesday 4th September

The permission of the use of Hold Me Down meant that we had to message Halsey discussing the reason behind the choice of her song. Jono continued working on the detailed storyboard whilst Evan, Chloe and Alicia looked at the fonts and colour schemes for the Tori Lorente album cover.

Thursday 6th September

Alicia found a radio live lounge performance of Hold Me Down as an Acoustic Version which she had a brilliant idea about a recreation. This meant that we went and spoke to the Music department about the possibility of booking in the music studio for tomorrow morning.

Friday 7th September

We all arrived at school at 8:20 in L9 Media room where we quickly prepared our tripods and cameras so we could get alternative angles of Tori performing. It was a great success as it helped Alicia practice performing and lip syncing, allowed us to work on how we can get the best shots with the lighting available and the height/frame of the shot.

Monday 10th September

After uploading all the footage from the 3 cameras on Friday this meant that we could start editing the Live Lounge footage. Evan took on the responsibility of Editing whilst Alicia started on the website and Chloe and Jono filmed and uploaded the storyboard.

Tuesday 11th September

Today was very important as we all needed to make sure our individual tasks were completed to make sure that we are not behind on any work when we start the filming procedure. Evan finished the editing of the live lounge, whilst Chloe, Alicia and Jono all prepared for the digipak production and created several shots that could be a possibility to use for our digipak. The live lounge was therefore posted on Evans blog for the rest of the group to embed.

Thursday 13th September

Chloe wasn't in today to film the MTV interview so Alicia, Jono and Evan needed to go and see if the interview room by reception was available for use. Evan decided that filming Alicia walking to reception could be useful footage for an introduction for the interview. We asked Tori a range of questions that were based on the upcoming music video, general life and her own opinions on a variety of topics. We found this very amusing and useful as Tori showed her vibrant characteristics that we will need throughout our music video.

Monday 17th September

Evan uploaded the edited MTV interview to his blog which is available for the rest of the group to achieve another blog post. One of our shots that we would really like to be in our music video needed to be practice so we know what props we need and where to film it. We had an idea of having alternative coloured water flicking up from a drum to create an interesting shot when the beat speeds up. We therefore went to the common room and recreated the shot which we found looked really impressive with a white back ground and a slow motion effect applied.

Monday 19th September

Today was the first real day that our music video ideas were put together to decide on a song. However, two members of our group Chloe sand Jono weren't in so me and Alicia had to come up with some personal ideas. As we both liked a previous music video that a student had one called East of Eden which had an interesting Indie beat as well as a compelling theme we would like to do something similar. After flicking through several songs we have found a few that we will discuss as a whole group tomorrow.

Tuesday 20th September

This was the first day as a whole group we could sit down and discuss what song we would like to have. As yesterday Alicia and I found a few we could become creative with yesterday we showed Chloe and Jono and they were convinced. However, we still felt from each song we discussed there was still a part of it missing for what we wanted. Therefore, later that night we discussed two song choices in a group chat which will be presented to the class for tomorrow.

Friday 21st September

As apart of the shooting schedule and the availability of our group we collected all the equipment needed to film in Chelmsford town. We started to film at around half 3 in the afternoon which meant we could still film in the right lighting and to have enough time before it becomes dark. We had several settings which we thought could be appropriate for the different beats and lyrics throughout the song. Overall we were very happy with the footage we got and will give us several shots for the editing process.

Thursday 22th September

After discussion in our group chat we decided on 4 songs to pitch to the class which we presented on prezi.  During our presentation Chloe was taking notes of people's feedback so we could use this to improve on our ideas and which song was most popular.

Friday 23rd September

In this lesson, we did the lip syncing task where Chloe and Alicia sang along to the song we have chosen which is Hold Me Down - Hasley.  We then uploaded these videos to you tube and edited them together using Adobe Premiere.  This task helped us chose who would look better as the performer which was edited on Premiere. We found that both Alicia and Chloe could perform equally as well which means that we could alternatively switch between the two throughout the song.

Monday 26th September

At the start of the lesson Alex was the last person to pitch his ideas to the class as we left him feedback for him to consider. Evan, Jono, Chloe and Alicia all continued to look at our lap charts to continue the planning and research chart of our music video production.

Thursday 29th September

Today we continued with the work that we got issued in our lap charts. Jono started working on the Storyboard, Chloe was annotating the lyrics for the music video, Evan started on the Digipak through the use of an Emaze presentation and Alicia was continuing with the still-o-matic.

Thursday 6th October

Today Jono and Chloe were looking at costume and make up ideas for the artist.  Evan and Alicia were researching unique locations to film to suit our artist.

Monday 10th October

Today Alicia created and edited the steal-o-matic for our artist whilst Evan and Chloe made a list of the props we would need to use within the video as well as finalising the costumes needed for our artist, Tori Lorente.

Thursday 13th October

Today Jono and Chloe looked at Album covers from big artists to see what we could be inspired by for our own digipack.  Whilst, they were researching Evan and Alicia continued to edit the still-o-matic.

Monday 17th October

Today Chloe was annotating the lyrics of our song 'Hold Me Down' and this helped us with a couple of ideas to add to the video.  Evan and Alicia finalized the still-o-matic which also gave us a wide range of ideas we could use and Jono started the digipak.

Friday 21st October

Today we sat down as a group and put everything we had researched all together and started creating a storyboard as well as a shot list.  The storyboard included a lot of detail and had many different varied shots included in it as well as the time of each shot.  After this was done Chloe did a voice over of the storyboard and Jono filmed it.

Monday 24th October

Today we started filming our music video.  We shot in the new Bond Street of Chelmsford and in the underpass in the Army and Navy roundabout.  When we got back to school we uploaded these photos on our computer and looked at the footage we had.  Evan then started editing these shots together and we were all happy with the result we got.

Monday 31st October

In the last week, we were filming every day in 3 different locations.  We shot again in Bond Street in front of a mirrored fish look a like background, we also filmed in front of Hylands Park and then again on a stairway in Chelmsford Town Car Park.

Thursday 3rd November

Evan continued to edit the video and by this time we had over 2 minutes worth of footage.  Alicia helped with the special effects on the video.  Chloe then started to create a website for our artist whilst Jono was making another digipak.  Also, the last couple of days we were updating our blogs and making sure we were organised with our video and the website and digipak suited our artist and genre of music.

Tuesday 16th November

Today Evan continued to edit the music video to the best it can be.  Jono was researching merchandise for our artist.  Alicia and Chloe went off and did a photo shoot for our artist so we could add the photos to the digipak and the website.  When Alicia and Chloe got back they both started researching different magazine ideas to see what inspired them to come up with a magazine idea for Tori Lorente.

Wednesday 23rd November

Today we had a final video, final website and a final digipak to present to the class and we gained feedback from our video.  It was only up until now that we had realised our video didn't work.  The lyrics didn't match the visuals and the song 'didn't go anywhere'.  We found out it was quite boring and it wouldn't get us the grade and feedback we wanted.  Evan then came up with a curve ball to create a brand new video with a complete different genre, type of artist, new website and new digipak.  From today, everyone in the group was focused and determined to create our new video within 3 weeks.

Monday 28th November

Today we found different shots from different music videos which inspired our new video ideas and Evan then made this into a steal-o-matic.  From this, Chloe came up with new costume ideas, Jono started looking at unique locations to set this video and Alicia was helping Evan with the steal-o-matic.

Friday 2nd December

Today Alicia and Evan traveled to London to film the new music video in Soho.  Whilst staying at school, Jono started on a whole new digipak to suit our new genre, Urban, of our artist.  Chloe then re created a whole new website for our artist to suit the new genre also.


Thursday 8th December

Evan started editing the new music video and we all got a first look at the new footage which we were all over the moon about.  Chloe continued to work on the website and also added pictures from the photo shoot taken in London to her website.  Jono continued to edit his digipak with the new photos and it was all beginning to come together.

Wednesday 14th December

Today Alicia used our previous magazine research and created a magazine article to suit our new artist and her new genre.  Jono got his first draft of his digipak finalized and Chloe worked on the merchandise store on her website.  Evan continued to edit the music video as we only had a minutes worth of video within a week of the deadline.



Friday 16th December

Today Chloe finished the website of our new artist and made sure she gained feedback from her peers and her teachers.  Alicia helped Evan edit the video and guided him on the special effects.  Jono finished his digipak and made sure he also got feedback from his teachers and his peers.

Monday 19th December

Evan had nearly finished editing the whole music video with only 9 seconds to complete.  Alicia, Chloe and Jono were there to help Evan if he needed it, in the meantime they split blog posts between them to help each other out with completing the blog.

Wednesday 21st December

Today was the last day of term before the Christmas holidays, Evan completed editing the music video and we were all very happy with the final result.  As a group we worked well together and we helped one another out when needed and this is what made us a team.  Completing two music videos as a group, two websites and over four different digipaks we finally completed our media coursework!

Song Change Complation

Bringing back "Hold Me Down"

After completing our new music video for Tori Lorente's "I Don't Mind", we were faced with concern from teachers and peers that the song was not engaging enough and whilst the visuals were stunning, the soundtrack lacked excitement and build-up.
We were given the task to see if we could edit the visuals for "I Don't Mind" to our original song, "Hold Me Down". This is because our audience generally preferred how this song has an increasingly fast pace and interesting lyrics, whereas "I Don't Mind" has minimal lyrics and the same beat is more or less maintained throughout the song.
It was a challenge at first to alter the clips and rearrange the order of the shots. Our shots were cropped and the pace of some were changed (sped up/slowed down) to fit the beat of the "I Don't Mind" soundtrack. This meant that we needed to spend a long period of time making the shots fit the "Hold Me Down" thought beats. Some of the beats in "Hold Me Down" required more advanced transitions between shots. For example: 
 

Effective Shot Practice

Below are examples of how our practice shots helped us to have an idea of what we should film in Soho, London.

 

We wanted to create advanced looking shots so we chose to be creative. This shot includes a pan to the right and then a pan upwards to the top of the artist. In our final music video we were determined to showcase the fashion style of our artist in order to build up a strong brand image, so showing the clothes Tori was wearing were crucial.

 

 

Our aim for the music video was to make the artist seem "real" and not manufactured to what society would want her to be. To convey this we decided that including natural movements (e.g. playing with hair) would be a subtle way of showing Tori as a normal teenage girl. As stated above, we tried to create more creative shots so we developed our practice shot and created a slight pan up to reveal the entirety of Tori's face.

 

 

 

To further enhance the image that Tori Lorente is a normal teenager, we wanted to show a vulnerable side to the artist. By her avoiding looking at the camera, she instantly appears upset/hurt which is what we intended to show. The lyrics in the song can be perceived as emotional so we wanted our visuals to be so too.

Magazine Article

Magazine Article

This is our final magazine cover and article. We chose to use the magazine NME as it is widely read amongst UK audiences and it covers a range of different genres in its issues. We have used the colour scheme of red, black and white in order to link the cover and article to our music video, digipak and website.

Red Colour Analysis

Throughout our video we have used an effect frame by frame on some shots that include a red object as the focal point - as red is the colour we have chosen to use in order to create synergy between the music video, the website, the digipak and more. The effect also makes our music video diverse from others and gives the 'urban feel' we hoped to achieve.

Below are a couple of examples of the effect we have used in our music video in the form of GIFs.

Social Media- Instagram

As Tori is a new and up and coming artist- the importance of a social media page like Instagram is vital for gaining more interest towards herself and her music. "Instagram is an online mobile photo-sharing site that enables its users to take pictures and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr". The description of Instagram is perfect for Tori to gain followers and track her life and music in a form of a huge social media audience. 

Social Media- Facebook

Another social media platform we decided to use is Facebook. This platform has the ability to connect and talk to Tori and it's users and growing by thousands each day. "Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family, associates and colleagues." This was a great deal to us as a group of creating and will constantly use to keep fans connecting. 

Social Media - Twitter

Twitter is our Tori's last social media account which also has the ability to connect with fans through an easily accessible posting platform. This is where most of the news and updates on her music are posted. "Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices." 

Tour Poster

As apart of the production process of the music video, website and digipak, to promote Tori and her music a tour poster was created. It features the tour dates as well as portraying her brand image through the image. We kept the red constant throughout to link to all the other production stages as well as the graphic mise en scene of the graffiti created a 'grudge' kind of feel. 

Social Media Accounts of Similar Artists

Other Artist/Bands Social Media Pages

The first social media page is Dua Lipa who is a female artist. The Twitter page allows her fans to follow her and even suggest herself that her latest news will be posted on Twitter; "YA HEARD IT HERE FIR$T!!". In her bio it also links her followers to her other social media pages and website as well as telling the users that may not know what her profession is. 

Alt-J who are an Indie/Rock band use Facebook not only to share the latest news on the band and connect with fans but also to portray what their personality as a band is like. An example is this post where the band posts a comical posts with a simplistic reply. I felt this was really effective in an unintentional way as it shows that the band likes to have a bit of fun and sets them apart to other mainstream bands and artists. Therefore, social media platforms can also be a very useful tool to portray and learn more about an artist/band. 

Nicki Minaj is an example of an artist that impacts herself and her music amazingly through social media. One of her favourite platforms is Instagram where a lot of photos are posted daily. The importance of this is that fans and followers will constantly throughout the day see photos posted by her on their timeline keeping the audience aware of her daily life. Also, the bio of herself promotes a app which is a free marketing technique which is very effective as she has 73.1 million followers currently. 

From the research on the importance of social media pages is it undeniable that a lot an artist such as Tori Lorente can promote herself in a free way and connect herself to fans. It also means that she can create a certain brand image of herself even outside of the music she produces which is vital for portraying the right type of personality. Therefore, we will all sit together as a group and discuss the priorities of the social media accounts and what type of posts that will be beneficial to the promotion of the new album. 

Soho- Location

As a group to create the right representation and mise en scene towards the music video and Tori Lorente as an artist, we discovered that Soho has the features that would fit everything we were looking for. We firstly planned where we thought some great filming locations would be from expereince as well as research and then decided that we would also give ourselves the freedom to adventure once we were there. 

Some of the streets and places we had in mind are near Palace and Supreme clothes shop which we are also linking in to the costume in the video as well as a graffiti and tattoo alleyway which we found online. The importance of the Soho filming production is the inspiration of an 'urban' feel which Soho is known for generating with the multi-diverse cultures it holds. An overview of Soho in London is below which was found online on the basis of its history and culture: 

"Soho is an area of the City of Westminster and is part of the West End of London, England. Long established as an entertainment district, for much of the 20th century Soho had a reputation as a base for the sex industry in addition to its night life and its location for the headquarters of leading film companies. Since the 1980s, the area has undergone considerable gentrification. It is now predominantly a fashionable district of upmarket restaurants and media offices, with only a small remnant of sex industry venues.

Soho is a small, multicultural area of central London; a home to industry, commerce, culture and entertainment, as well as a residential area for both rich and poor. It has clubs, including the former Chinawhite nightclub; public houses; bars; restaurants; a few sex shops scattered amongst them; and late-night coffee shops that give the streets an "open-all-night" feel at the weekends. Record shops cluster in the area around Berwick Street, with shops such as Blackmarket Records, Sister Ray and Vinyl Junkies."

Tour Poster Inspiration

Below is an image of Dua Lipa's tour poster - an artist who we are taking inspiration from as a whole for our artist, Tori Lorente.

Dua Lipa's tour poster includes her artist logo in the centre of the poster and a clear image of herself as the background. Her tour dates are then set out by the date, followed by the location name, each date and location on a new line. The colour red is prominent in this tour poster, as will it be in ours as we have continuously used the colour red to create synergy between all of our projects.

Reflection On Hold Me Down Song