Carol Vernallis

Narrative - is a free thing in music videos, it is not controlled or tame. In a music video there can be a story or there cannot be - but there is still a narrative being portrayed. The story can be fragmented, the whole story is not needed; it can be the beginning, the middle or the end. Just a snapshot provides a narrative.

Editing - unlike in a film, continuity editing does not matter, the rules of editing in a film do not stand in a music video. E.g you can break the 180 degree rule.

Camera - Movements and framing are key features to a music video. There are certain shots that just have to happen, an establishing shot, master shots, close ups. Camera can be used to change the pace.

Diegesis - creating a world within the music video. That world can be realistic (like the one we live in) or unrealistic (a fantasy place).

In this Zara Larsson video "Lush Life" there is a total of 117 different shots.

In Justin Biebers video "Company" there is a total of 176 shots