DigiPak- Attempt 1

During our Half-Way Evaluation, we showed the class our first draft of our digipak and asked for feedback. The majority of the class loved the colour scheme as it fit the genre of our artist (electro-pop) and said that the front cover picture looked extremely professional. However, there was a large portion of the class who said that they couldn't read the song titles clearly and that they saw no significance of having the image of the eyes. We therefore need to consider what the image of the eyes have to the relevance of the brand image and digipak to improve and develop our digipak to achieve excellence.

Overall, the response was positive towards the front cover and not so much towards the rest of the digipak. After sitting down as a group we know that the front cover is creative and powerful as the main focus feature is the artist. Furthermore, it also includes the use of direct address to link the artist with the audience which we found to show the powerful side of Tori. As the first draft isn't a completed draft, it won't be hard for us to alter it in order to respond to the class feedback.

Our idea for the next attempt at the digipak is to keep with the chromatic effect on top of all of the images as it immediately makes any image fit the electro-pop genre and it is visually exciting. However, I would like to play around with settings which we have included in our music video - the concrete steps (juxtaposition of the dress with rural location), the abstract walls, etc.