Other Artist/Bands Social Media Pages
The first social media page is Dua Lipa who is a female
artist. The Twitter page allows her fans to follow her and even suggest herself
that her latest news will be posted on Twitter; "YA HEARD IT HERE
FIR$T!!". In her bio it also links her followers to her other social media
pages and website as well as telling the users that may not know what her
profession is.
Alt-J who are an Indie/Rock band use Facebook not only to
share the latest news on the band and connect with fans but also to portray
what their personality as a band is like. An example is this post where the
band posts a comical posts with a simplistic reply. I felt this was really
effective in an unintentional way as it shows that the band likes to have a bit
of fun and sets them apart to other mainstream bands and artists. Therefore,
social media platforms can also be a very useful tool to portray and learn more
about an artist/band.
Nicki Minaj is an example of an artist that impacts herself
and her music amazingly through social media. One of her favourite platforms is
Instagram where a lot of photos are posted daily. The importance of this is
that fans and followers will constantly throughout the day see photos posted by
her on their timeline keeping the audience aware of her daily life. Also, the
bio of herself promotes a app which is a free marketing technique which is very
effective as she has 73.1 million followers currently.
From the research on the importance of social media pages is
it undeniable that a lot an artist such as Tori Lorente can promote herself in
a free way and connect herself to fans. It also means that she can create a
certain brand image of herself even outside of the music she produces which is
vital for portraying the right type of personality. Therefore, we will all sit
together as a group and discuss the priorities of the social media accounts and
what type of posts that will be beneficial to the promotion of the new
album.
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